If you’re someone who is opening a retail store or shop or simply buying wholesale for the first time, it’s paramount to understand the process behind buying wholesale products. The more informed you are, the more profitable your resale business can become.
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When goods and products are manufactured, they are done so en masse. It's a wholesale company's job to sell these items in bulk to retailers. It's the retailers' job to then secure the actual consumers and sell at a markup as a middleman who has overhead such as marketing, a location, and staff.
As a retailer, you wouldn't buy product from other retailers to sell as your own. You wouldn't be likely to secure the bulk amount you need for your clientele, and you wouldn't turn a profit because the goods are already marked up. That's why retailers turn to wholesale distributors for their merchandise.
Buying at retail value as a consumer vs buying at wholesale value as a vendor come with different considerations:
While there are situations in which a consumer may purchase wholesale goods, the vast majority of the time it’s to turn items around as a retailer to turn a profit. With this in mind, there are some questions that will need to be answered to set you up to purchase wholesale goods for your business:
It’s the reseller’s permit (resale number) that allows you to purchase items from a wholesaler without paying sales tax. A personal Tax Identification Number or Social Security Number is not sufficient to allow you to buy wholesale.
Before you apply for your reseller's permit, you must have a federal Employer Identification Number (EIN). This number is issued by the IRS, and it's easy to apply for one:
If you intend to resell products you purchased wholesale, you will need to get a reseller's permit (also commonly referred to as sales tax identification number, resale number, or reseller's license). This number allows you to purchase from wholesale distributors without paying sales tax, so it's in your best interest to get one. In addition, many wholesale companies will not enter into a partnership with you if you don't have one. It helps them know that you are a legitimate business. Some states also require the reseller's permit to open a business checking account.
Here's how to get your reseller's permit:
Note: Depending on your circumstances, you may need a reseller's permit for each location your business operates in.
Once you have all the information you need to resell wholesale product, you can begin your wholesale buying strategy. One of the first things that you'll need to consider is what you want to buy and where you want to buy it from.
There are many options on where to buy wholesale items, including:
However, the big thing to consider is the items that are available and how much margin you can get from the markup. These two considerations will drive the conversation on which supplier you end up choosing.
Some of the best items to buy in bulk and sell at retail prices include:
However, as a merchandising specialist, it will be up to you to develop an intuition of which products will fly off the shelves and what your customers really want from you as a retailer.
The next consideration is how much profit you can make on each unit sold. When evaluating which products to buy, you'll want to consider the wholesale price and compare it to the MSRP (Manufacturer Suggested Retail Price). Many manufacturers and wholesale suppliers will give you MSRP numbers so that you have a foundation to start with for how much to value the product at. You'll also want to consider whether you will mark it up to the MSRP or set a price of your own based on your knowledge of the current market and your existing customers.
The goal is to set prices that are competitive but also at a high enough margin to turn a profit for your store. To determine markup, you must set your desired profit margins and then do the markup math.
Here's how to calculate your retail price (what you should mark up your wholesale prices to):
1. Convert Profit Margin to Markup
In order to calculate retail price, you'll need to convert your profit margin into a markup number. While these two terms are commonly confused, markup refers to how much your price is marked up above the cost (wholesale price) while profit margin refers to how much profit you're making on top of your price.
Markup = Margin / (1 - Margin)
If you wanted to have a 40% profit margin, it necessitates a markup of .67 (67%).
2. Calculate Retail Price Based on Markup
Retail Price = Wholesale Price / (1 - Markup)
If you purchased an item with a wholesale price of $30, and you wanted a markup of 67%, you would need to price the product at $90.91.
The quality of your products affects your bottom line and the reputation of your store. That's why it's so important to work with a wholesale supplier that you can trust. There are a large volume of wholesalers out there, so how do you choose which one to go with?
M&M Merchandisers is a Texas-based wholesale supplier that works with pawn shops and other retail outfits. Our goal is to help our customers with merchandising so they can profit and success. On your journey of choosing a supplier, be sure to consider us and apply to become a dealer.